|Title of the article||
THE INFLUENCE OF THE MASS MEDIA ON THE STRUCTURE OF NEEDS OF THE YOUNG IN RUSSIA: THE REGIONAL ASPECT
Nedelko Sergey Ivanovich, Candidate of historical sciences, associate professor, head of sub-department of public administration and regional sociology, Penza State University, firstname.lastname@example.org
The article gives definition to a concept of modern means of mass communication (MMC). The authors prove the growth of their role in modern society as a social institution. The researchers place an emphasis on the socializing function of MMS in their impact on young people to form the structure of its values and needs, the deployment of innovative capacity, as well as multiplication, enrichment and improvement of the living world on the individual, team, organizational, institutional and generational levels. The article describes the results of the survey conducted
means of mass communication, information society, youth, socialization, values, sociological research, mechanism of balanced personal interests, public and state interests.
Дата обновления: 24.09.2014 09:48